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Expert insights

Addressing current trends and the real challenges that business faces every day, our team of experts curates insightful content that equips you with the knowledge to conquer the IT landscape and stay at the forefront of innovation.

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TechTalks: riding the wave of current trends

Want to find out what resonates in today's IT world? Check out our short videos produced by the qub design department. Here you'll experience, for example, what dynamic testing is or how to bring the potential of AI to a product.

E1: Dynamic testing

Martin Paták

Are you familiar with current approaches to successful testing? In this one-minute clip you will learn about one of them and its importance in the product lifecycle.

E2: Blanding of products

Michal Hořava

Would you let your products stand out and succeed in the market? Watch this video and use it as a springboard to getting familiar with key weapons when fighting for market share.

E3: Structured Design Process

Ivana Stránská

What are the basics for a smooth design process? In this TechTalk, we share our best practices in UX design, so discover the essential steps for a successful creative process to skyrocket your work efficiency.

E4: Designer unfriendly manuals

Veronika Palmová

How do we communicate the ideas of the design manuals to designers so that they don't get lost in them? Let's have a look at the recommended revelation of the smallest details and a better understanding of the big picture.

E5: Insufficient Use of AI’s Potential

Eva Menšíková

Can we get what you need from AI? Are we getting to where the product needs to go, and where the customer needs to go? Try to open your eyes with our video and listen to the basic ideas around finding, connecting and securing your product with AI.

E6: Function versus intuition

Vendula Vytisková

What's stopping us from designing everything to make customers love it? Basically nothing. Because we can sift through tons of data and tailor the output to the client's needs and desires. Watch this video. It’s not a rocket science.